https://www.foxnews.com/politics/we-will-fight-anti-woke-beer-company-fires-back-beer-giant-intimidation
A conservative beer company is pushing back after beer giant Anheuser-Busch filed a trademark claim against it after the company went viral for criticizing Bud Light’s association with a transgender influencer.
"Anheuser-Busch has filed a federal trademark opposition before the U.S. Patent and Trademark Office (USPTO) in an act of corporate revenge against Conservative Dad’s Ultra Right Beer," the Conservative Dad beer company said in a press release accompanied by a new video this week, explaining that Anheuser-Busch is claiming Ultra Right Beer's trademark request infringes on the trademark of Michelob Ultra.
Anheuser-Busch wrote in its opposition that it "believes that it will be damaged by the registration of the mark ULTRA RIGHT" and pointed out that it has "marketed and sold billions of products in the United States under the arbitrary and inherently distinctive mark ULTRA and variants."
The trademark filing comes roughly two years after Ultra Right Beer's launch video, which featured founder Seth Weathers smashing a Bud Light can with a baseball bat, went viral in response to Bud Light partnering with transgender influencer Dylan Mulvaney.
The partnership sparked a social media firestorm, causing beer drinkers to boycott Bud Light, which appeared to have a significant impact on the brand’s domestic sales.
